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Steve and Grant Flikkema, a father-son team, wanted to bring their invention to bird enthusiasts. Steve's idea came from missing the birds at his new condo without a porch for bird feeders. He shared the concept with Grant, who turned it into a unique product after months of research. Their hanging system allows you to easily raise bird feeders and flower baskets to any height without a ladder, catering to birds' natural preferences and deterring squirrels. They use a recyclable commercial-grade plastic bracket to ensure durability and environmental responsibility.